Our History 


The Los Angeles Fashion Resource (LAFR) was founded in 2007 (as the East Bay Fashion Resource) by designers Jennifer Lynne Matthews and Misty Rose. They sought to provide a centralized resource for the San Francisco bay area design community. From 2007 to 2009, LAFR assisted many small fashion and craft businesses through their consulting services and seminars. The services ranged from product development to business implementation.

In 2008, the duo began one-on-one personal business coaching and with the knowledge they brought from the industry, began organization of their first book, Fashion Unraveled: How to Start, Run and Manage an Independent Fashion Label. Matthews completed the book with the assistance of Rose and published the book in late January of 2009.

In September of 2009, Matthews chose to follow her teaching career at the Fashion Institute of Design and Merchandising down to Los Angeles, CA. Rose continues to reside in Oakland, CA and coaches small businesses where the duo left off.

The Los Angeles Fashion Resource now acts as a publisher for educational books and resources for the fashion, craft and product manufacturing entrepreneur. Consulting is still available on a limited basis and seminars are occasionally held in Oakland and in Los Angeles. Consulting rates begin at $165 an hour.

Our contributors

Jennifer Lynne Matthews-Fairbanks, Co-founder and Editor
Jennifer Lynne graduated from NYC’s Fashion Institute of Technology in 1999 with a specialization in intimate apparel. After working in the industry as a stylist and freelance designer, she launched her business Porcelynne Lingerie in 2002. As well as running her own design business, Jennifer started and managed a designer co-op in San Francisco’s Mission District for 2 years. Mrs. Fairbanks has been teaching in the university setting for five years and is currently an instructor at the Los Angeles campus of the Fashion Institute of Design and Merchandising.
David Fairbanks, Programmer and Tech Savvy Know-it-All
David is our everything man. From photography to programming, he does it all. David has been working with us for the last year in helping us implement our program Business Unraveled. David attended Brooks Institute and received a degree in photography. Since then he has been working as a cinematographer and a jack of all trades in Hollywood.
Tania Kac, Graphic Designer, Designarchy
Tania Kac is our designer¬†extraordinaire. Owner of the graphic design firm Designarchy, Tania has designed each one of our book’s interiors and the layout of our sewing tutorials. Visit Designarchy‘s website for more information and make sure to tell her you found her here.

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